Product Launch & Event Activation Campaigns

A man holding a wooden tray with a pyramid of colorful bonbons, smiling while others look on at an outdoor gathering.
Activation campaign and influencer marketing for a Cheesecake business launch. A smiling man in a white t-shirt holding a tray of assorted fruit, next to a smiling woman in a blue and white dress holding a small yellow fruit.

For retreats, product drops, seasonal offers or one-time activations.

Have something special to share?

Strategy and execution for product launches, events, and one-time activations.

Not every brand needs a full-time marketing retainer.
Sometimes, you just need the right support to make a moment land.

Whether you’re launching a new service, hosting a retreat, planning a local activation, or running a time-sensitive giveaway — we build campaign strategies that convert without the overwhelm.

We offer high-touch, project-based marketing support for wellness, lifestyle, and NDIS-aligned brands who want to create buzz and results.

A collage of various baked goods including croissants, a pecan pie, chocolate chip cookies, cookies with Chocolate Chips, macarons, and French words like 'Croissant' and 'Crumb'. The collage also has the French Crumbs logo featuring a dog and the text 'Sweet & Crunchy!'

Campaigns we support

  • Product or service launches
    Strategic planning, social media rollout, email campaigns, and landing pages to ensure your new offer doesn’t just go live — it takes off.

  • Event marketing & advertising
    From intimate workshops to full-scale retreats, we help you build out the digital lead-up, sell-out strategy, and post-event brand momentum.

  • Brand collaborations & local activations
    Create scroll-stopping content and real-world buzz through strategic partnerships, giveaways, and community engagement campaigns — especially for Newcastle-based brands.

  • Seasonal campaigns or flash promos
    Need support for Black Friday? EOFY? Mother’s Day? We help you show up consistently during high-volume windows with intention and clarity.

  • Giveaway & influencer campaigns
    We’ll help you run aligned, TGA-compliant giveaways or collaborations that don’t just grow your following — they grow your sales and email list too.

What’s included?

Every campaign is custom-built based on your goals, but may include:

  • Campaign planning and messaging strategy

  • Full content rollout (caption writing, Reels ideas, visuals briefing)

  • Landing page design + SEO copy

  • Email nurture or sales sequences

  • Paid ad creative and setup (Meta or TikTok)

  • Community engagement and influencer/ambassador coordination

  • Post-campaign performance reporting

We don’t believe in cookie-cutter campaigns — we build around your business, your voice, and your vision.

A woman speaking at a table of people in a room with white curtains. Behind her is a round white grid with a sign that says 'Marcs & Mingle'. The table has gift bags, flowers, and drinks.
A woman with tattoos on her back wearing a green dress standing in front of an audience at an outdoor event, with people seated at tables listening attentively.

Tell us your vision

Every campaign is different.
To give you an accurate quote, we need to understand your offer, audience, goals, timeline, and assets available.

Fill in the form below to tell us more — and we’ll come back with a tailored plan, scope, and recommendation.

Client Feedback

  • “Alycia brought clarity to our chaos. I was overwhelmed trying to launch a brand and a website alone. She brought structure, beauty and strategy. I finally feel proud to send people to my site.”

    Emma R., Wellness Coach

  • “We saw a 48% increase in email sign-ups in the first month after launching with The Social Theory Co. It’s beautiful, fast, and it actually works.”

    Bella S., Pilates Studio Owner

  • "Nailed the brief. Created my vision to a tee on the first go. Alycia is truly amazing at her craft. Good a logo? Website? Marketing help? Ask Alycia. Trust me you won't regret it!

    Emma C., Occupational Therapist & NDIS Provider