No. All work is delivered within the month. We guide you through a clear process to ensure everything gets used — and we often overdeliver.

Up to 2 minor revisions per deliverable. New briefs = new allocations.

We use a client-friendly platform for social content, and Google Drive folders for SEO, email and ad reviews.

You’ll have monthly check-ins, plus structured email support. Emergencies (like hacked accounts) are prioritised. Ad hoc support is available on request.

No. But we do handle community engagement (liking, commenting, replying to post comments) to boost visibility and audience connection.

It’s optional. You can add on monthly shoots, or we’ll guide your in-house team with strategic content briefs.

There’s a big difference between posting and marketing.

If you’re spending time on content but still feeling invisible, it's likely your content lacks a clear strategy, isn’t aligned to your business goals, or doesn’t speak directly to the people you're trying to reach.

Social media management with us means more than just scheduling posts. We:

• Plan content around your services, offers or launches

• Write captions in your brand voice

• Edit and repurpose your raw video content

• Strategise monthly based on performance

• Engage with your audience to grow brand trust

It’s not about doing more. It’s about making your content work.

Each social media package is built around your goals, your budget, and your content style — but generally includes:

• Three edited posts per week across one to two platforms

• Captions written in your brand tone of voice

• Monthly strategy calls to align on launches or seasonal content

• Engagement and community management

• Hashtag research

• Monthly reports that actually make sense

Optional add-ons include email campaigns, influencer collaboration strategy, and paid Meta or TikTok ads.

We work with clients across Newcastle and Australia-wide — so whether you’re a pilates studio in Newcastle or an online naturopath, we’ll tailor your content to your ideal client.

Yes. We offer project-based campaigns for launches, events, seasonal promos or short-term activations. If you’ve got something big coming up, like launching a new product, opening a clinic, or hosting a retreat, we can help you build a full digital campaign to support it.

This typically includes strategy development, social media roll-out, email sequences, landing pages, paid ad setup and creative direction. It’s an ideal option for brands who don’t need monthly support but want a strategy that actually delivers results.

No. While we love supporting local brands across Newcastle, the Hunter and the Central Coast, most of our services are digital — meaning we work with purpose-led businesses all over Australia. Whether you're based in Sydney, Byron Bay, Melbourne, Adelaide or regional NSW, you’ll receive the same high-touch support.

That said, if you’re Newcastle-based, we can help coordinate content shoots and events in person through our network of trusted creatives. We’re happy to work collaboratively with your existing photographer or recommend one that suits your brand aesthetic.

We work best with health, wellness, lifestyle and NDIS-aligned businesses. That includes:

• Allied health providers (physios, naturopaths, psychologists, massage therapists)

• Wellness studios (yoga, breathwork, Pilates)

• Product-based brands (skincare, supplements, ethical activewear, pet wellness products)

• NDIS service providers or holistic support workers

• Conscious creatives or personal brands with a strong mission

Our clients usually come to us when they’re ready to scale with strategy — but don’t want to lose the heart behind their brand.

If that’s you, we’ll probably get along.

Yes. We build SEO-optimised websites on Squarespace and Shopify. But more than that — we guide the entire process, from structure and copywriting to design and strategy.

You’ll walk away with:

• A website that actually converts visitors into paying clients or customers

• Words that sound like you and sell for you

• Strategic layout and customer flow to support your services or shop

• Mobile-first design

• SEO structure to help you show up on Google for the right keywords

If you’re local to Newcastle, we’ll also work with your photographer (or help you book one) to ensure your imagery matches the quality of your brand.

Yes — and we do it in a way that doesn’t kill your brand voice. Our SEO support includes:

• Blog writing that educates, ranks and converts

• Landing pages for each service, product, or campaign

• Keyword strategy based on your location, niche and client intent

• On-site optimisation for Squarespace, Shopify or Webflow sites

• SEO-optimised copywriting and brand messaging

If you're a wellness brand in Newcastle (or anywhere in Australia), we can help you rank for terms like “breathwork near me”, “NDIS provider Newcastle” or “ethical activewear Australia”.

We don’t sell generic SEO packages. We build a plan around your actual business goals.

It depends on your budget, your goals, and how fast you want to grow.

Here’s a quick breakdown:

Hiring in-house:

• Great if you need someone on-site daily

• Costs can range from avg $90K/year + super

• You still need to pay for design, ads, tools and strategy on top of their wage

Freelancer:

• Affordable, but usually limited to one skillset (e.g. just content or just paid ads)

• Can work well if you already have a clear strategy and just need support executing

Agency (like us):

• You get a full team’s skillset for a fraction of the cost of hiring in-house

• Strategy-led approach with everything working together: content, copy, website, SEO, paid ads, and more

• Ideal if you want high-quality support without managing multiple people

At The Social Theory Co., we act as your outsourced marketing team — but it feels like we’re in-house. We learn your brand, speak your voice, and build long-term strategies that actually convert.

If you're unsure what you need, we can guide you through the pros and cons for your stage of business.