Social Media Management

Build community. Set trends. Stay seen.

A wooden table holding a glass of iced matcha latte, a croissant, and a small glass of espresso with a spoon on top of a piece of parchment paper.
A collage of various baked goods including croissants, a pecan pie, cookies, macarons, a muffin, a flaky pastry, and a French bulldog with a croissant. Branding for French Crumbs and the words "Crumb" and "Croissant" are also visible.
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You’re not here to “just post content.”
You’re here to build a brand people recognise, rally behind, and refer to their friends.

Our Social Media Management Packages are for purpose-led businesses ready to:
• Clarify your content pillars
• Become a voice of influence in your industry
• Grow an online community that actually cares

When your strategy is aligned, showing up online doesn’t feel like a chore — it becomes momentum.

Let’s build your presence with purpose.

Do you qualify?

We only offer social media management as part of our retained strategy partnership — because we know that real growth doesn’t happen through one-off content.

This is for purpose-led brands ready to invest in long-term momentum — not quick wins. Whether you’re a health practitioner, wellness business, NDIS provider or creative founder, if you’re ready to stop winging it, we’re here to help you show up — with strategy.

What’s Included in Social Media Management?

We start by getting to know your brand deeply — your voice, your values, your vision — and from there, build a content system that doesn’t just post… it performs.

Social Media Strategy Session

Foundations

In-depth brand questionnaire
 → We gather insights on your business, audience, and goals so your content aligns with your marketing strategy — not just your mood that day

Custom Engagement & Growth Framework
 → Strategies for human-first audience growth, retention, and connection

Storytelling + Reel Structure Guide
 → Templates and frameworks to help your content connect (no dancing necessary, unless you want to)

Filming & Visual Direction Guide
 → So your content looks like your brand, without needing a camera crew

social media management by the social theory

Deliverables >>

3 - 5 feed posts per week (up to 3 platforms)
 → You film, we edit, write and publish with intention

Caption writing
 → Crafted in your brand voice with clarity, rhythm and personality

Hashtag curation
 → For smarter reach, not spammy tricks

Monthly content prompt pack
 → Includes caption themes, content pillars, reel ideas and storytelling angles (unless you'd prefer we take care of the content creation too — which we can)

In-depth Competitor Analysis

→ Learn the ins and outs of up to 10 of your competitors, strategies & industry trends so you can always remain ahead.

Social Media manager presenting to client monthly WIP

Ongoing Support >>

1 hour/week of community management
 → Genuine engagement — comments, likes and connection ( Inbox management not included)

Monthly analytics report
 → Clean insights with no fluff — just what you need to know

30-minute monthly check-in call
 → We walk you through what’s working, what’s next, and how it all ties back to your goals

Quarterly 90-Minute Strategy Session
 → A live collaborative session to refine your direction, review performance, and realign your message as your business evolves

Social Media Management Packages & Pricing

Built for conscious brands, purpose-led businesses, and wellness founders ready to grow with intention.

This isn’t just content. It’s a marketing strategy that understands the soul of your business, speaks your language, and delivers results without overwhelm.

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STARTER PACKAGE

$1,700

For brands ready to stop winging it and start showing up with consistency and confidence online.

INCLUDES

  • 3x feed posts per week (1–2 platforms) ( You shoot the content, we edit)

  • Caption writing aligned to your voice

  • Hashtag curation

  • Monthly content idea prompts (so filming isn’t a guessing game)

  • 1 hour/week of community management

  • Monthly report + 30-min check-in call

  • Strategy session on sign-up

  • Minimum 3 month commitment

Social Media Content photoshoot studio with a woman modeling sunglasses, surrounded by several women taking photos with smartphones, and a photographer with a camera. The studio has a white backdrop and minimal decor.

GROWTH PACKAGE

$2,300

For brands who want more than a "presence." You want engagement, storytelling, and growth. 

INCLUDES

  • 4–5x feed posts/week across up to 3 platforms

  • Story content (up to 5 branded frames/week)

  • Weekly content prompt support

  • Reel repurposing (up to 4/month)

  • Caption writing, visual direction, trend research

  • Hashtag strategy + community engagement (100 accounts/week)

  • Monthly performance report

  • Strategy call + WIP each month

  • minimum 3 month commitment

Conscious Cowgirl Instagram Feed - Collage of six women in cowboy and western settings, featuring Texas style boots, a hat, and a desert landscape, with text "Texas Drop" and "Spotted" on some images.
Blonde Specialist Hair Salon Instagram Grid Aesthetic - Social Media management ( Showing Collage of photos showing women with different blonde hairstyles, with text overlays about hair transformations and hair color names)
Social Media Management - Not-for-profit Cafe - A collage of six Instagram-style photos featuring a coffee shop, a puppy with a baguette, a variety of food dishes, matcha drinks, a cozy indoor setting, and a dog outside with dog rescue branding.

ADD ON

$500

Only available for clients on retainer packages. We come to you.

We come with a clear plan, get what we need quickly, and help you stay consistently visible — without lifting a finger.

  • 2 x 1.5-hour content shoots per month (iPhone quality, styled + strategic)

  • Includes raw + edited files for Reels, TikToks, Stories & posts

  • Shot with your social calendar and strategy in mind

  • Location: Your studio, space or business site (Newcastle region only- travel to surrounding areas will incur a travel fee )

Our Services

  • Stack of printed Social Media Strategy blueprints by The Social Theory, featuring a female strategist, western-inspired brand visuals, and digital marketing design elements — representing thoughtful, custom-built strategies for purpose-led brands.

    Social Media Strategy Blueprint

    Accelerate your social media presence with a clear strategy document.

    Ideal for:Those looking for detailed strategic direction and guidance. Happy to implement themselves in house, or for our team to implement. 

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  • Man viewing branded email newsletters on mobile and desktop mockups for an NDIS provider, showcasing The Social Theory’s email marketing and automation design for community engagement and service updates.

    Email Marketing & Lead Gen Campaigns

    Want to nurture your customer relationships while sleeping?

    Ideal for:Those who want to retain clients, nurture leads and use email for promotional campaigns.

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  • Collage of a Lululemon Pride community yoga event at sunrise, featuring diverse participants in meditation and movement, overlaid with a large red Lululemon logo — showcasing The Social Theory’s campaign execution for a one-off product launch and bra

    Product Launch & Activation Campaigns

    Needing help launching a new product, service or marketing an event?

    Our team will extract your ideas and bring your vision to life in a one-off digital marketing campaign designed to reach your goals.

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  • Collage of CocoDRY beauty product lifestyle imagery, featuring diverse women using setting powder and bronzing spray, styled flatlays, and product shots — highlighting high-converting content for Meta ad campaigns managed by The Social Theory.

    Social Media Paid Advertising & Management

    Take your customers on a journey, with targeted Facebook, Instagram or TikTok ads that convert through strategic funnels.

    Ideal for:Those who want to increase conversions, leads, sales etc, through ongoing paid advertising.

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  • Flatlay of luxury jewellery brand campaign assets, including digital ads, social media posts, email designs, and print magazine features — representing The Social Theory’s integrated marketing services across digital, email, and print channels.

    Social-First Digital Marketing

    From human-first SEO content ( search-engine optimisation) to high-converting Meta Ads, automated email flows to storytelling-rich Reels.

    Ideal for: Those wanting to achieve one cohesive, data-informed, and soul-aligned digital presence.

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  • Laptop and smartphone mockups displaying a warm, inclusive Squarespace website for a purpose-led organisation — showcasing The Social Theory’s custom website design for conscious, heart-led businesses.

    Custom Squarespace Website Design

    Want to be found online?

    Our team creates beautiful, high converting, search engine optimised sites that get you seen.

    Ideal for: Those who want to expand their brand awareness, grow their clientele and invest in digital brand equity

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  • Female strategist smiling in front of a laptop displaying content planning visuals, surrounded by western-inspired brand imagery — representing The Social Theory’s creative, story-led social media management for purpose-driven brands.

    Social Media Management

    Increase engagement and build a loyal community through strategic, targeted scroll-stopping content.

    Ideal for: Those who don’t have the time or creativity to manage themselves.

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