Social Media Strategy

Stack of printed Social Media Strategy blueprints by The Social Theory, featuring a female strategist, western-inspired brand visuals, and digital marketing design elements — representing thoughtful, custom-built strategies for purpose-led brands.

The Social Media Blueprint gives you a custom-built strategy you can finally rely on - designed around your brand, your audience, and your goals

This is for you if…

  • You’re running your own content but feel like you’re just guessing
  • You’ve outsourced socials before, but it didn’t feel aligned
  • You’re growing, but your messaging and visuals haven’t caught up
  • You want a content system that supports growth — not drains your time
A woman with short brown hair and tattoos on her back, wearing a green dress, holding a microphone, looking at a digital screen displaying various images of food, drinks, a puppy, a dog, and a cozy living room.

What’s Included in a Social Media Strategy?

$2,500

( Payment Plans Available)

Kicking off with an in-depth questionnaire that covers all areas of your business, we collect information to understand your USP, listen to your goals to develop a strategy document with clear deliverables. It includes:

  • Brand, Content & Competitor Audit → We review your socials, tone, audience alignment and market position

  • 90-minute Deep Dive Strategy Session → To get clear on what you do, who you help, and how to translate that online

  • 12-Week Content Calendar
     → Complete with caption themes, reel prompts and content pillars

  • Custom Engagement & Growth Framework → Outreach, community-building, and retention strategies that feel human

  • Storytelling + Reel Structure Guide
     → Learn how to craft Reels that connect (without dancing or miming)

  • Filming & Visual Direction Guide
     → So your visuals align with your brand — and feel easy to execute