What’s Your Brand Content Archetype?
Discover your natural content style — and finally feel good showing up online.
You don’t need to be a content machine.
There are many different brand content creator archetypes, each bringing a distinct energy and style to the way they show up online. Understanding these can help you identify your own zone of genius or clarify what kind of creator a brand needs to hire or collaborate with.
This isn’t your typical quiz.
It’s a self-paced guide to help you uncover your brand’s content archetype, so you can stop copying, second-guessing, and start creating content that actually fits your energy.
How it works:
Answer each question honestly.
Choose the letter that best describes you.
Tally your answers — whichever letter appears most is your dominant archetype.
Read your results at the end (and feel seen).
Let’s get into it.
1. When you sit down to create content, what comes most naturally?
A. Writing a story that feels personal or reflective
B. Teaching something valuable — breaking down a concept
C. Making things look beautiful and cohesive
D. Playing with trends, sounds, or formats
E. Asking your audience a question or starting a convo
F. Sharing a grounded reminder or soothing thought
G. Saying something bold or different
H. Promoting something you truly believe in
2. What do people often compliment you on?
A. How real, relatable, or vulnerable your content feels
B. How helpful or insightful you are
C. Your brand’s vibe, aesthetic, or look
D. How fun, clever, or on-trend your content is
E. How approachable and inclusive your content feels
F. How calm or comforting your energy is
G. Your ideas or leadership — you make them think differently
H. Your clarity, confidence, and directness
3. What kind of content do you consume the most?
A. Honest stories or behind-the-scenes reflections
B. Educational content, tutorials, or how-tos
C. Visually beautiful feeds or moodboards
D. Trending reels, memes, or viral formats
E. Comments sections, community-led posts, or lives
F. Mindful quotes, wellness pages, or journal prompts
G. Thought leadership, disruptive takes, or inspiring reels
H. Sales pages, launch plans, business tips that drive action
4. How do you want your content to make people feel?
A. Seen and understood
B. Smarter or more empowered
C. Inspired by the aesthetic or vibe
D. Entertained and curious
E. Connected to something bigger
F. Safe and supported
G. Motivated to change something
H. Ready to act or buy
5. Which best describes your content goal right now?
A. Deepen audience connection
B. Build trust and thought leadership
C. Strengthen my visual identity
D. Grow my reach and visibility
E. Create more engagement and community
F. Build a calm, nurturing presence
G. Share my mission and values clearly
H. Book more clients, sell more offers
Tally your results:
Which letter did you choose the most? Scroll down to find your primary archetype — and how to work with it.
Your Brand Content Creator Archetypes
A. The Storyteller
You move people through emotion, honesty, and reflection.
You’re magnetic when you let people into your world. Your gift is turning your lived experiences into content that makes others feel less alone.
Strengths: Connection, vulnerability, resonance
Watch out for: Rambling or oversharing without a clear takeaway
Best formats: Carousels, reels with voiceover, long captions, blogs
Try this: Share a lesson you learned the hard way. Let your audience in.
B. The Educator
You thrive when you’re teaching, explaining, or offering insight.
You’re here to help people get it. You turn complex things into digestible content — and build massive trust by giving real value.
Strengths: Clarity, credibility, knowledge
Watch out for: Over-explaining or staying stuck in the “how”
Best formats: Tips, tutorials, carousel explainers, blogs
Try this: Break down one misconception in your industry — and offer a better way.
C. The Aesthetic Curator
You create brands that look as good as they feel.
Your strength is visual consistency, mood, and brand identity. You speak in colour palettes and design — and that is your content.
Strengths: Brand equity, visual appeal, cohesion
Watch out for: Prioritising looks over depth or CTA
Best formats: Reels, image carousels, moodboards, brand shoots
Try this: Show behind the scenes of your creative process — don’t just show the polished result.
D. The Trend Interpreter
You play with trends — but make them your own.
You’ve got a finger on the pulse. You’re not here to copy — you remix trends with your voice and vibe, bringing humour, relatability, and energy to your content.
Strengths: Visibility, engagement, agility
Watch out for: Being reactive or losing your message in the trend
Best formats: Trending reels, memes, transitions
Try this: Take a viral trend and use it to share your hot take or myth-bust a common belief.
E. The Connector
You don’t just post — you create community.
You’re here to connect people. You ask the questions, invite the shares, and build a brand that feels like a warm, open table.
Strengths: Engagement, loyalty, community
Watch out for: Prioritising connection without a clear brand or offer
Best formats: Lives, stories, comment prompts, collabs
Try this: Create a community-led post: “What’s one thing you wish more people knew about…?”
F. The Nurturer
You create calm in the chaos.
Your content is a breath of fresh air. You hold space for your audience through softness, presence, and grounded support.
Strengths: Safety, trust, depth
Watch out for: Lacking urgency or clarity in your offers
Best formats: Journaling prompts, voiceovers, rituals, affirmations
Try this: Share a simple grounding practice or ritual your audience can try today.
G. The Visionary
You’re here to lead, disrupt, and provoke.
You don’t play small. You’ve got ideas — big ones. You use content to challenge the status quo, inspire change, and position your brand as part of something bigger.
Strengths: Leadership, boldness, originality
Watch out for: Staying in the abstract or lacking consistency
Best formats: Thought leadership posts, reels, blogs, brand mission statements
Try this: Share the “why” behind your brand — what future are you building?
H. The Activator
You’re here to spark movement — and action.
You’re direct, focused, and clear on your offers. You know how to lead people towards a result — and your audience trusts you to deliver.
Strengths: Conversion, momentum, sales
Watch out for: Feeling overly promotional or rushing relationship-building
Best formats: Sales content, testimonials, urgency posts, CTAs
Try this: Share the transformation your offer creates — not just the features.
Want to create content that actually fits your archetype?
If this made something click , I can help you turn it into a full strategy.
✨ Whether you’re The Storyteller who needs structure,
✨ The Educator who’s lost in overthinking,
✨ Or the Visionary who just wants someone to build the damn thing…
Let’s align your content strategy to who you actually are — not who you think you should be.
