Industry: E-Commerce

Services: Brand Strategy, Copywriting, Email Marketing

Australian jewellery chain Secrets Shhh, struggled with perception. Though they offered premium, ethically sourced lab-grown diamonds, their brand was viewed as "cheap".

We led a full tone-of-voice and brand repositioning project, supported by email marketing automation and a refined visual identity.

The result? A 300% increase in lab-grown diamond sales and a renewed sense of brand integrity that matched the quality of their product.