Marketing that feels organic, abundant, and soul-led

Newcastle-based Social media & Digital marketing agency helping lifestyle, wellness, and conscious brands grow purposefully online.

Creative collage featuring a smiling female marketing strategist, western-inspired brand visuals, and a laptop showcasing brand strategy — representing purpose-led digital marketing for conscious brands.

Marketing For Brands With Purpose

The Social Theory was created for you. The purpose-led businesses, conscious practitioners and creatives in the health, wellness & NDIS space.

Of course you are clear on why you do what you do, but you need a partner who can help extract the message and articulate how to show up with confidence and clarity online.

You’re not just here to exist in the abisque of the digital realm,  you’re here to connect, convert and grow your impact.

We bring the structure, strategy and storytelling to help you do that — in a way that feels true to you, and magnetic to the right people.

From social media and branding to websites and paid ads, we help purpose-led brands stand out and scale up online and in the real world.

Our Services

  • Need to kick off your socials with a bang?

    Allow us to accelerate your first step with a strategy document, full suite of tools, and one-month content plan, tailored to you.

    Ideal for: Those looking for detailed strategic direction and guidance. Happy to implement themselves in house, or for our team to implement. 

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  • You’ve laid the groundwork. Now it’s time to build brand momentum, without the mental load.
    This is done-for-you growth strategy and storytelling that actually connects.
    Perfect for brands ready to go beyond “just showing up” and start growing with purpose.

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  • You’ve outgrown piecemeal marketing and scattered freelancers. This package brings cohesion across your socials, email, ads, and brand voice with a high-touch, low-fuss approach.

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  • Your brand has evolved, now it’s time for your visual identity to catch up.

    This package is for the purpose-led brand ready to step into a visual identity that reflects their depth and earns instant trust.

    This isn’t a quick fix or just a “pretty logo.” It’s the strategic, soulful foundation that brings cohesion across every touchpoint, from your feed to your website to your inbox signature.

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  • Simple, stylish, and scalable websites that make your business feel as good online as it does in person.

    You stay in control. No code, no tech overwhelm, just a site that works as hard as you do. Because you shouldn’t need to chase a developer every time you want to update your site.

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Who we work with

Work With Us

Ready to team up? Drop us your details and we’ll reach out to you soon. We’re excited to chat with you!